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Teradata Digital Marketing Center, a.k.a. “Ghostbuster”
You know how it goes. You buy something online –a book, a pair of shoes, some gadget –and then, for the rest of the day, or the week, or maybe even longer, you become haunted by images of whatever it...
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How Close You Are To Leveraging Individualized Insights And Improving...
Data-driven marketing is the strategy of collecting and connecting large amounts of online data with traditional offline data, rapidly analyzing and gaining cross-channel insights about customers, and...
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Why Multichannel and Digital Marketing are the Future
This post was authored by Michael Becker, Marketing Support Specialist, Teradata Applications. In a marketing ecosystem where customers demand a unified brand experience, marketers must have a...
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What will it look like when you catch the moment?
This post was authored by Michael Becker, Marketing Support Specialist, Teradata Marketing Applications. A moment is unique because it is fleeting – but it’s valuable for that same reason. What will it...
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Marketers: Beware Dementia Of The Preoccupied
Picture this: You’re in the middle of sorting through an analytics report, when suddenly the phone rings. It’s your colleague, calling with a question about an upcoming email marketing campaign. After...
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Individualization Is the Future Of Loyalty And Engagement
“If you don’t like change, you’re going to like irrelevance even less.” - General Eric Shinseki, U.S. Army, Ret., Former Secretary Veterans Affairs Customers are evolving, as is the technology they...
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This Ain’t Your Grandma’s Loyalty Program: The Five Keys To Individualized...
Last week, I started a discussion about how customer loyalty is evolving. Today, I’d like to explore how too often, the recognition a customer enjoys as a loyalty member is disconnected from his/her...
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Is Great Customer Service The Ultimate Insurance For Smart Brands?
When you sell a product your customers can find elsewhere, is there any way to ensure they’ll turn to you, instead of your competition, when the time comes to make a purchase? Ultimately, that’s the...
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Real-world Examples Of Individualized Loyalty Programs
Now that I’ve: 1) defined individualization as the next generation of loyalty and customer engagement and 2) identified the five keys to individualized loyalty, I’d like to explore how a few leading...
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Could A Bold Step Into Data-Driven Marketing Triple Your Customer Base?
If you offer a great product at a great price, it stands to reason that your customers will come back for more of the same. But with so many brands competing for eyeballs and wallets (both online and...
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Google, Alphabet, And The Future Of Online Advertising
When Google announced that it was restructuring to create Alphabet, a new collection of companies that would include Google and a variety of other businesses, experts speculated that the move was...
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Watch How JD Williams Is Using Big Data And Marketing Analytics To Improve...
There’s no doubt you would learn a great deal about your customers’ behaviors and preferences if you could actually watch over them while they shop online. However, the odds they’ll let you into their...
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Are Your Marketing Partners Along for the Ride?
This Summer, the lure of the open road (and cheap gas) proved too great, and we exchanged our usual vacation plans for a family road trip from Colorado to Wyoming. It was a little exhausting and a lot...
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It’s a small-screen world
This post originally appeared on The Economist Group's Lean back blog. The average person’s attention span is now even shorter than a goldfish’s, and mobile is pervasive, with activity on smartphones...
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Don’t Let A Low-Tech Issue Negate Your High-Tech Marketing Efforts
While at PARTNERS 2015 last week, I was inspired by story after story of how individualized marketing is helping companies deliver exceptional customer experiences. But I’d barely unpacked my suitcase,...
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Can WhatsApp Take the Spotlight As the New Marketing Channel?
Don’t you find it insanely frustrating when you are trying to sign into Skype and you just can’tremember which username or password you used? It happens to the best of us. This is why the founders of...
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Better Marketing and IT Collaboration to Drive Business Value
Technology plays a central role in growth and overall operations in business today. Driving revenue growth and improving customer experience are top initiatives for businesses, and marketing is often...
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Four Ways Customers Changed In 2015 And What You Can Do To Adapt In 2016
Marketing trends that began a few years ago can no longer be ignored. Looking back over the past several months, it’s become increasingly clear that: 1. The customer is in charge. You can manage the...
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Overstuffed From The Holidays? My Inbox Sure Is!
In the weeks between Thanksgiving and New Year’s, some worry about expanding waistlines. Me? I’m worried about my expanding inbox. Already, it’s bursting at the seams with email marketing from...
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How To Get The Most Impact From Your Investment In Marketing And Sales Content
We’ve all heard realtors say it’s “location, location, location” that sells a house. Well, now there’s a similar rallying cry for B2B marketing. To succeed in today’s complex and fast-paced business...
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